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Promotion in foreign countries

Gruppo Next can promote Made in Italy brands in Russia, Europe, China, Brazil and in the United States offering advertising plans in the most important media. Moreover, we organize "in store promotion" activities.

The bartering: how does it work ?

The exchange of goods , also known as barter, is based on a very simple concept : the company sells its products to Gruppo Next which in turn plans and buys advertising in exchange for equal value of goods sold. 

Planning in barter with Media Next allows you to:

  • eliminate the cost of warehouse / logistics, selling the production surplus
  • optimize advertising investment, being able to communicate your brand without using additional corporate liquidity
  • support the relocation of the products
  • improve brand image, thanks to the advertising campaign planned through the transaction in exchange for goods